JONATHAN SPOERKE

My team launched the Gameday program in 2016 as an Oka=B sub-brand.  The goal of Gameday was to leverage our brand's strengths ( "splash-proof" material, deep colors, and comfort) and introduce them to a new audience.

 

Oka -B's are perfect for commuting on campus and for matching with your favorite tailgate attire.

 

When we launched at CAMEX (a collegiate products show) I set out to create a booth that was eye catching and consistent with the theme of the brand.

 

All of the fixtures were build from Ikea components and the rug was made by spray painting indoor/outdoor carpeting.